Helping Artists and Organizations Reach Gaming Audiences
Game-based art doesn’t fail because the work isn't good enough—it nearly always is.
No, you struggle because of the quality of your marketing decisions, often in these key areas:
Audience Development
Are you building genuine connections with people who appreciate experimental work, or just chasing follower counts? How do you bridge the gap between art institutions and gaming communities without losing your artistic integrity?
Positioning Your Work
How do you set yourself apart in both art and gaming spaces? How do you talk to critics, curators, and streamers in ways that resonate—and concentrate on the right platforms to move from being overlooked to commanding attention for your unique vision?
Sustainable Work
How do you build marketing systems that respect your creative process? What does success look like when you're creating art that happens to be interactive? How do you measure what actually matters for experimental games?