We divide our engagement into four basic stages, modeled after popular structures of role-playing games – gather, build, position, action. During the Gather phase, we do a holistic review of your organization divided into an internal and external components. During the Build Phase, we put the research into our Levels of Play framework which includes an internal and external assessment.
The Position phase features our original framework that turns your qualities into actionable descriptions of why games matter to your organization and outlines potential gaps in the market that you can fill a channel assessment of your marketing, audience, and organization readiness.
During the Act phase, we put together your plan of attack. You’ll get a gameplan for what to do next, a media plan that will make recommendations on the right channels for you, and a creative brief that you can use to take to the next level
Featured Client: SoundCloud
Consulting + Production
Need us to do it all?
We’ll walk you through our gather, build, position, and action framework to drive to a brief. Now it’s time to implement across campaign and/or content programs.
Campaigns include Creative ideation to develop & execute a master plan of strategy, campaign goals, and stakeholder needs. Deliverables include presentations, campaign concepts, media and PR plans, and campaign concept guidelines. Then we’ll kick into production anywhere your customers are best served.
Content can serve as an excellent always-on partner. Building from campaign beats, we’ll develop editorial, social, and/or video programs to pay-off the hard work of reaching gamers.
Featured Client: Intel
Consulting + Support
Got an amazing agency partner who just doesn’t know gaming? Is your internal creative team exited to jump into gaming but needs the right guide?
After our gather, build, position, and action framework, we’ll work closely with your creative partner, internal or external, to shape an authentic voice for reaching gamers.
Services include: general strategic direction and key messaging, guidance on partnerships, reviewing client documentation and playbook, pre-production consultation and planning, and education and ongoing research.
Featured Client: Google