We can help.
Games can be a confusing place.
Our framework helps simplify it for you.
Need an introduction to the space?
Our custom diagnostic will give you a sense of how and where they can get involved in gaming. We’ll map your product, audience, brand, messaging, and current engagement in gaming against best practices for reaching a gaming audience.
From here, we’ll be able to give recommendations on next steps and how you can ladder smaller footsteps into larger ones.
Presentations and Custom Research
This is your ground floor. We’ll cover the market, trends, and examples of different ways of engaging with this audience. We’ll tailor to your specific needs. This can be tailored to address specific aspects of the gaming industry. Do you want to know about the space in general? Maybe you need to convince coworkers about how important the gaming sector is? Maybe you used to be into gaming, but just need a refresher?
We’ll talk to your team, discuss your needs, and answer your specific questions about how to approach the space.
Ready to go deeper?
Workshops are a way for you to dip their toes into the work before committing to a full-blown, multi-week strategy. You must know enough about the gaming arena to be able to participate in a workshop. Each workshop is different and will cover topics like the unique media & channel ecosystem for the world of games, identifying the right gaming personas in your audience, and developing content approaches.
Audience, Content, and Channel Strategy
Full strategy engagements are completely custom research and strategy engagements.
Channel strategy will give you insight into how to use your owned, paid and earned channels wisely as well a distribution plan to push your ideas into the market.
Audience strategy will help you develop gaming-specific personas, answer who target, and how to message to them.
Content strategy incorporates your messaging, gives you guidelines on what topics you can speak credibly about and where, and creative directions to take into the field.
“Working with such a respected voice—and a company that understands the impact of incorporating art and culture into their medium—made our first foray into gaming a special one.”
–Neil Blumenthal, CEO of Warby Parker
“With Twofivesix, we created a can’t-miss event that brought together the most creative and innovative creators, thought leaders, and insiders from the gaming world and beyond.”
–Jane Rosenthal, CEO of the Tribeca Film Festival
“Twofivesix understands games, play, and culture better than anyone, and they’re excellent at building a community around that intersection. Partnering with them leveled up our work.”
–Justin Kazmark, VP, Communications at Kickstarter