Gaming is the most popular hobby in the world. Yet, many marketers and brands still think gamers are a monolith – typically young, white males. But, you know what they say about assuming things…

Twofivesix, in collaboration with Eyes4Research, conducted a survey of American gamers to break down those assumptions to show marketers the opportunities in one of the largest audiences. The survey reveals who gamers are as consumers and what marketers need to know about them to enter this market.

Discover gamers from an audience research perspective and kick those assumptions to the curb.