Your audience isn't on Steam (and that's ok)
For artists making culturally ambitious games, the conventional wisdom of "just get on Steam" isn’t the whole story.
While Steam represents the largest PC gaming marketplace, its algorithms favor established genres and heavy users—creating fundamental mismatches for experimental work. This piece explores alternative distribution strategies that prioritize direct audience relationships and cultural ambassadorship over algorithmic optimization.
Why Your Game Marketing Campaign Feels Like a Full-Time Job (And How to Fix It)
The mythology of overnight indie game success creates unrealistic expectations about marketing. Most developers follow three exhausting paths: complete self-reliance, platform proliferation without strategy, or hiring external help with unrealistic expectations. The hidden costs of marketing campaigns often consume more time than doing everything yourself, but strategic planning can fix this.