Strategy, Video Production
Intel powers the best in PC gaming experiences with their powerful and industry celebrated line of CPUs. To highlight performance and generate awareness around the top-of-the-line core i7, Intel worked with Twofivesix to speak to the audience that cares most: Twitch users and PC gamers.
We created an influencer-driven video campaign targeting this niche audience, hosted on the Intel Global YouTube channel, along with an editorial series on Intel’s own platform iQ, supportive social content, and more.
Videos in The Frontier of Play series saw over 2 million views.