Event Strategy, Creative Direction
Kill Screen built a one night arcade across three floors of MoMA for an evening of games, music, and gallery hopping. Titled “Arcade,” our event with MoMA was the very first videogame event ever held at the museum and attracted more than 1,500 attendees. It is the largest event the museum has hosted in their PopRally series.
The event also featured several custom executions including Nathalie Pozzi and Eric Zimmerman's Starry Heavens and unique button controllers for Copenhagen Game Collective's B.U.T.T.O.N.