Should Brands Bet Big on Virtual Influencers?
Should Brands Bet Big on Virtual Influencers?
September 6, 2019Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality, about these virtual characters and the future of how we engage with them.