Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and artificial intelligence technologies. For close to a decade she has been at the forefront of the beauty tech industry, leading the design of AR and AI innovations for industry-leading beauty brands. Her work has been recognized by the Clio Awards and featured by Apple. She is an expert UX/UI and has a passion for the convergence of design, beauty, and technology.

We spoke to her about what kind of brands could benefit from AR technology, challenges in AR adoption, and what’s on the horizon for the beauty space.