One of the world’s most innovative companies, GE needed help getting their latest hidden object game and 360-degree project, Wonderground, off the ground and rolled out in five cities. They asked Twofivesix to devise a marketing strategy targeting players of all stripes to seed the game with players as part of the campaign.

Wonderground netted over 1M plays online and on mobile.

Partner Agency: Noise

Buzzfeed, BrandChannel, MediaPost