How we helped Intel find the right customers to buy their gaming products

The Assignment

Intel’s Gaming marketing team tapped Twofivesix to plan and execute a content hub on their website that would speak to their gaming audience. Intel wanted to attract more visitors to their website and capture additional online sales.

What We Did

We completed a content strategy for Intel by utilizing the audience research they had on hand and augmenting it with our own qualitative interviews. Through a competitive audit, we identified Intel’s opportunity in the space: be the authority on PC hardware by distilling decades of industry expertise into an actionable curriculum for PC gamers. Intel has the best engineering minds in the industry, and we developed a content framework that speaks to the needs and interests of the PC gaming audience.

What They Got

We developed a content strategy informed by a comprehensive content audit and a competitive audit. This strategy laid the groundwork for content production, and was revisited over time to reassess, refresh, and fine-tune as the content was built out.

Working with Intel’s internal team, we also created a robust style guide, editorial calendar, library of images, and outlined additional website capabilities that built out the site as-is and set the foundation for future editorial work.

 

“Twofivesix has helped us simplify complex topics and share compelling stories with gamers worldwide. Their expertise in gaming and marketing has made them an integral part of our extended team.”

-Bryn Pilney, Game Messaging & Content Marketing Manager at Intel

The Results

Within the first year of publishing, the gaming hub is the most popular content on Intel’s site. The Intel Gaming Hub has developed SEO equity with several pages ranking in the top 10 for important PC hardware keywords while also garnering several Google snippets.