Intel’s Gaming marketing team tapped Twofivesix to plan and execute a content hub on their website that would speak to their gaming audience. Intel wanted to attract more visitors to their website and capture additional online sales.
Within the first year of publishing, Intel’s gaming hub contains the most popular content on Intel’s site. Several of the hub’s pages rank in the top 10 for important PC hardware keywords, demonstrating SEO equity. The hub also garners several Google snippets.
What We Did
We completed a content strategy for Intel by utilizing the audience research they had on hand and augmenting it with our own qualitative interviews. Through a competitive audit, we identified Intel’s opportunity in the space: be the authority on PC hardware by distilling decades of industry expertise into an actionable curriculum for PC gamers. Intel has the best engineering minds in the industry, and we developed a content framework that speaks to the needs and interests of the PC gaming audience.
What They Got
We developed a content strategy informed by a comprehensive content audit and a competitive audit. This strategy laid the groundwork for content production and was revisited over time to reassess, refresh, and fine-tune as the content was built out.
Working with Intel’s internal team, we also created a robust style guide, editorial calendar, and library of images, both illustrated and photographed. We also outlined additional website capabilities that set the foundation for future editorial work, consulted on a UX overhaul, and helped redesign several important landing pages.