Content and Strategy
The New York Excelsior is one of the Overwatch League’s leading teams. NYXL hired us to produce a content strategy and engaging editorial to be distributed through their own site and their social media channels.
We developed a plan that paid equal attention to esports analysis, updates on New York’s esports scene, and insights into the players’ personalities and inner lives. As a result, NYXL garnered upwards of 200k unique pageviews across all content, as well as over 40k referrals from social channels over the course of a few months.