October 13, 2020

Webinar Date: October 29, 2020, 3:00 pm EDT

​As more and more people turn to video games to fill their free time, marketers are increasingly wondering how to engage audiences there. In terms of attention, there’s a reason why Netflix views Fortnite as a bigger competitor than HBO.

Marketing in games can also be confusing for those looking to dip a toe in. How do you pick the right game? What are the available options for in-game advertising? How do tracking and measurement work? Should I even be advertising in games at all?

In this webinar, we’ll give you a guide on the landscape for advertising in video games from mobile ads to IP collaborations to original titles.

  • Why you should be thinking about advertising in games
  • Mobile game ads
  • In-game advertising
  • IP collaborations
  • Advergames

Register now!