A Marketer’s Guide to In-Game Advertising
Webinar Date: October 29, 2020, 3:00 pm EDT
Marketing in games can also be confusing for those looking to dip a toe in. How do you pick the right game? What are the available options for in-game advertising? How do tracking and measurement work? Should I even be advertising in games at all?
In this webinar, we’ll give you a guide on the landscape for advertising in video games from mobile ads to IP collaborations to original titles.
- Why you should be thinking about advertising in games
- Mobile game ads
- In-game advertising
- IP collaborations